adidas Stories

AdidasJanuary 03, 2024
5 minute read
How to buy football studs: Fit, features, field surface

From indoor football boots to studs for turf or grass, adidas football footwear is for every player. Get the facts on how to buy football studs that match your game.

Adidas/December 11, 2023
3 minute read
How Do adidas Stan Smith Fit? Stan Smith Sizing for All

These laidback sneakers give effortless style to everyone—but how do adidas Stan Smith shoes fit? Find out with our official adidas Stan Smith size guide.

Adidas/December 11, 2023
5 minute read
Interval Running for Beginners: Where to Start

For beginners, interval running can be a great way to jumpstart your motivation and ramp up your fitness. Get tips from experts, plus plans for interval runs.

Adidas/December 11, 2023
The Three Biggest Myths About Stretching

Debunk some of the biggest myths around stretching and learn the truth about how a implementing a stretching routine can benefit your health!

Adidas/December 11, 2023
How to style white trainers: comfort and style

There is nothing quite like a pair of white trainers — they truly are versatile and can be worn with any outfit, whether you're in the mood to throw on a dress or are all about the classic T-shirt and jeans combination. You can wear white trainers fashionably every single day. It doesn't matter the season, the occasion or your outfit – white trainers are always a good idea. But what are the best ways to wear them? Let’s get into it, with some advice from our VP of Apparel Design, Josefine Aberg.

Sarah Sharp/September 22, 2023
Adizero History: Running Shoes Made to Win | adidas

What is adidas Adizero? Read the Adizero history – the record-breaking running shoes, designed to win from training to the track.

Adidas/August 31, 2023
The adidas Samba Size Guide

Discover classic adidas heritage through the fit and feel of the one and only Samba.

Adidas/August 31, 2023
6 Creative Ways To Lace Up Your Sneakers With Instructions

Take your sneaker game to the next level with our guide on how to lace your new sneakers. From straight lacing to ladder lacing - we cover them all!

Adidas/July 31, 2023
Through The Eyes Of The Fans: Mary Fowler

From Queensland to the world’s biggest stage, Mary Fowler is what you get when a creative, free spirit meets the hopes of a nation. A true midfield maestro. The kind that can unlock any defence with ease. Mesmerising dribbles, passes and goals that leave your jaw on the floor are all part of the Fowler show. Just 20-years-old, her footballing journey has taken her to all corners of the globe. From New South Wales to Manchester via Montpellier. But this summer, she’s back Down Under for the FIFA Women’s World Cup 2023™ "Watching Mary Fowler at her best is pure joy. She plays with freedom." - Becky, UK. While she's a budding artist off the pitch, the green grass is her canvas too. And it’s no surprise those talents have taken her right to the very top. Forged in Cairns, tailor-made for international football’s lofty heights, her stints through the youth ranks made her one to watch, but at the Olympic Games, she truly took her place centre stage. "It was hard to look past Fowler at the Olympics. Especially in the quarter-final." - Pokuah, Australia VOICE OF THE FAN: "It was hard to look past Fowler at the Olympics, especially in the Quarter Final. Her best performance for the national team… So far at least. In that moment, it was like seeing the future first-hand. Rubbing shoulders with some of the world’s greatest and, at times, looking like the best of the lot.Grabbing a goal too. That touch and turn, that was special." - Pokuah, Australia That game might have been played nearly 5000 miles away from Australia, but the shockwaves were certainly felt back home. A young star in the making, stamping both her name and her country’s on the footballing map. "She’s an ambassador for not just Australian multiculturalism, but football’s too." - Tom, Australia And that’s where the beautiful game really works its magic. Seeing one of your own walk out onto that pitch, representing the team you love and doing things with a football you never thought were possible. "Having made her international debut at just 15-years-old, she’s racked up a fair chunk of caps ever since. It just illustrates how exciting the future of football here is." - Tom, Australia Now add in a FIFA Women’s World Cup 2023™ on home soil, and Fowler’s level of skill… The magic is growing.

Adidas/July 19, 2023
Through the eyes of the fans: Alessia Russo

Great players seize the moments that matter, but superstars go one step further. Alessia Russo belongs to that second category. A striker with more than just an eye for goal. Russo has an eye for the spectacular. Award-worthy finishes that get you on your feet; constantly tiring defenders with an endless bag of tricks. Like a football version of the eye of the storm, her style of play just pulls you in. And the fans that watch her week in and week out want you to know why this summer at the FIFA Women’s World Cup 2023™, Alessia Russo will be impossible to ignore. “She's relentless. Non-stop for 90 minutes.” - Harriet, UK And it’s her creative flair that makes Russo a true entertainer when she has the ball at her feet. Whether it’s rejecting simple goals in favour of the breathtaking, or her unorthodox road to the top. There’s always a surprise in store. "One minute you can be calm, just watching the midfield play around with the ball and the next minute, you’re up on your feet cause she’s running in on goal in an opportunity that feels like it’s been sprung out of nowhere.” - Tom, UK She went from Charlton to the top of English football via a stop in North Carolina to rise through the American college ranks. The only thing that wasn’t a shock with Russo was how easy she’d adapt to the international stage. A hit from the get-go. “I think her star power was clear to most of us after the back-heel against Sweden.” - Drew, UK VOICE OF THE FAN:"That moment is when we knew she was one of those very rare players. Most would’ve looked for a pass after the deflection fell to her feet. In that moment, it was like seeing the future first-hand. Not Russo, she, on the biggest stage decided to pull off what seemed impossible to the rest of us. One of those memories that will never leave you."- Drew, UK Her European Championship win on home soil, created a summer of memories. Yet, so many point to that one goal as the image that sums up her whole journey. An initial deflected shot that didn’t lead to disappointment, but instead turned into something special. Replayed over and over for months on end, the moment Alessia Russo pulled a whole nation into her footballing storm. “You could be sat in a stadium full of thousands of people, but she just draws you in” - Melissa, UK Since then, Alessia Russo has had English fans on the edge of their seats. Even when she’s chasing domestic trophies, there’s a constant anticipation for what magic she might pull off next. ”She makes you feel like it’s just you and her. One-on-one. When I watch Alessia play, I’m at my happiest.” - Melissa, UK This is what sets great players apart from those that are truly special. This is what makes Alessia Russo one to watch. The eye of the storm is heading FIFA Women’s World Cup 2023™ this summer.