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A creative force for decades across music, fashion, film and art, Pharrell Williams interprets culture through his visionary lens. Paying homage to the origins of the Billionaire Boys Club brand, Pharrell Williams and adidas Originals bring signature BBC graphics to the HU NMD, Pharrell's most iconic silhouette.
A close-up of the rib-knit upper with the BBC helmet logo and side view of the HU NMD BBC, hovering space above the moon's surface.

HU NMD BBC

A creative visionary across music, art and fashion, Pharrell celebrates the origins of his Billionaire Boys Club. Paying homage to the creative collaboration where NIGO and Pharrell first met, BBC's iconic logo by Japanese designer Sk8thing is embroidered on the signature silhouette's premium upper.
Out now.